From Love & Hip-Hop to CEO: Rasheeda on Building a Brand Using Reality TV

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Image: DB Agency
Picture: DB Company

Though Rasheeda was a recording artist earlier than becoming a member of the forged of Love & Hip-Hop: Atlanta, it was the platform supplied by actuality tv that helped take her model to the following stage. At the moment, Rasheeda is driving excessive off the success of her Pressed retail retailer and Poiz beauty line, whereas taking pictures for her sixth season on the favored VH1 actuality sequence.

Later this yr, the self-proclaimed “boss chick†will embark on a number of new tasks, together with endeavors within the well being and health world and a brand new ebook. Throughout a current chat with Rasheeda, the Georgia native spoke on these ventures and offers recommendation on easy methods to use actuality tv to jump-start a enterprise empire.

On how issues are going with Pressed:

Wonderful! Issues are going nicely; I am so glad. Most likely the summer season, close to the tip of summer season, I will be on the brink of broaden the model and open new areas, however issues are going nicely. The shop is doing nicely, topqa.information, the beauty line is doing well-I am blessed!

On opening shops in different cities:

I used to be eager about branching out into different cities. I am simply making an attempt to slender it down and do some demographic work, and simply make sure that once I make that transfer, it is a good one. I really like New York, Houston, Charlotte, and Chicago, so these are a few of [cities at] the highest of my record.

On her different enterprise endeavors:

I am positively wanting ahead to placing out a ebook someday in 2017. I am positively moving into the well being and health lane. I’ve a few issues I am engaged on there; nearly ladies out right here actually simply making an attempt to verify we’re taking good care of ourselves. Numerous instances, we’re taking good care of everyone round us, after which we’re sitting round like, um, OK. What about myself? In order that’s one thing that I am wanting ahead to. Increasing Press and doing extra issues; my beauty line [Poiz Cosmetics] as nicely. I am positively seeking to attempt to get main distribution on my merchandise as nicely.

On utilizing actuality television as a launching pad for different endeavors:

Individuals ask me on a regular basis about that. They’re like, what recommendation are you able to give me? I am eager about going into actuality TV. And I inform them, what? Go into it with a plan, and that plan must be whenever you’re carried out with this platform, your life is healthier than earlier than you bought on it. And my factor is I all the time inform folks if in case you have companies, use that platform to broaden your model. Like plenty of instances, folks get caught up within the drama and the BS, and then you definitely search for, they usually have not began a enterprise, have no enterprise going, and the TV’s over, the checks are gone, and now they’re standing round wanting silly.

So on the finish of the day, I all the time inform folks, I truly had my web site earlier than I began Love & Hip-Hop, and I, in fact, was doing music earlier than that, which is a good factor. However for many who did not, , no matter objectives you may have, or no matter wishes or enterprise concepts you may have, make these a actuality and use that platform to broaden it whilst you can. You may’t pay for a greater commercial for those who’re on actuality TV; use it to your benefit. If you happen to’re not doing one thing, I do not give a rattling for those who’re promoting napkins, you higher determine one thing out-T-shirts, some socks, determine one thing out-while you are doing it and put it to use!

On her music profession:

I took a pleasant break, and now I am seeking to get again into the studio in all probability throughout the new month or so simply to try this closing Rasheeda venture. Music is my love and my platform for me to unfold my wings and do all the issues that I will do, so I’d love to finish it off with some superb, hood stylish, ​​empowering music, after which name it a day

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