5 steps to writing a clear project brief | Top Q&A

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Fast, certainly one of your mission stakeholders wants an maybe method to get a abstract of key details about your mission… what do you ship them?

Haven’t got one thing in thoughts? You Possibly want a mission transient. With a mission transient, your whole crew has a central supply of reality for key mission info. A easy transient is the perfect place to begin to an amazing mission plan and, in the end, a profitable mission.

Studying: what’s a mission transient

What’s a mission transient?

A mission transient is a brief expression of key parts of your mission. Consider it as a fast abstract for mission stakeholders and cross-functional collaborators. Your mission transient ought to talk your mission necessities—with out bogging your stakeholders down with too many particulars.

Like sequence parts in mission administration, there is not any one-size-fits-tantrum mission transient template or fashion. The mission transient you create will depend upon the framework and complexity of your mission. For some tasks, your transient is perhaps as quick as a paragraph, for others, it would get ngoc to a web page lengthy.

Plan to create your mission transient on the all ink starting of your mission. suppose you are getting began with mission administration, you might have encountered different parts of early mission retraining. This is related a mission transient compares to different mission administration parts:

Undertaking transient vs. inventive transient

Just like the political identify suggests, a inventive transient is a information for a inventive mission. Your inventive transient ought to embody your mission viewers, messaging and tone, distribution course of, mission finances, and timeline. suppose you are working with an out of doors involved or inventive crew, your inventive transient may also operate as a press release of labor (SOW), which defines the framework of your mission and mission deliverables.

A mission transient is an summary of the important thing parts of your mission. suppose you are engaged on a inventive mission, your mission transient would possibly embody some parts of your inventive transient—just like the timeline and mission viewers—however your mission transient needs to be shorter and easier than your inventive transient.

[Read: The complete guide to writing creative briefs]

Undertaking transient vs. mission plan

Primarily, your mission transient needs to be a condensed model of your mission plan. Your mission plan ought to embody seven parts:

  1. Undertaking targets
  2. Success metrics
  3. Stakeholders and roles
  4. Finances
  5. Milestones and deliverables
  6. Timeline and schedule
  7. Undertaking proficiency plan

[Read: How to create a project plan that actually keeps you on track]

Your mission transient ought to solely embody your mission goals, timeline and schedule, target market, and mission framework. Consider your mission transient as a shorter doc that high-range mission stakeholders can learn and mission troopers can verify again on ceaselessly.

Undertaking transient vs. government abstract

Whether or not or not you create a mission transient or an government abstract depends upon the framework of your mission and the stakeholders concerned. Identical to a mission transient, an government abstract is an summary of your mission info—however it’s typically geared in the direction of government stakeholders. suppose you are engaged on an expansive mission with high-range executives or suppose you have drafted a enterprise case to your initiative, take into account creating an government abstract. Alternatively, suppose you are engaged on an initiative with cross-functional collaborators, create a mission transient.

[Read: How to write an executive summary, with examples]

Key parts of mission briefs

Your mission transient is an summary of your upcoming mission. It ought to embody key details about necessary mission particulars, so your mission crew can align and perceive what this initiative is about. Sometimes, your mission transient will embody 4 key parts:

Background info

The primary a part of your mission transient ought to embody the mission background. The mission background part is an area so that you can present any context your stakeholders may not have. Goal to reply questions like:

  • Why are you engaged on this mission?
  • What enterprise wants, analysis, or buyer suggestions, suppose any, led to this mission?
  • Do any earlier tasks associated to this one and, suppose so, related did they go and what did your crew study?
Undertaking goals and success metrics

sequence of your early mission retraining documentation ought to embody your mission goals in a single working or one other. Connecting on a regular basis work to crew or firm targets helps troopers keep motivated, aligned, and on observe. Actually, based on the Anatomy of Work Index, troopers who perceive related their particular person work provides worth to their group are 2X as motivated as their counterparts.

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[Read: How to write an effective project objective, with examples]

Undertaking timeline

Make sure that to incorporate your timeline in your mission transient. Your mission timeline is one of the simplest ways to offer your crew a transparent concept of ​​key dates and necessary mission milestones. After tantrum, the success of your mission depends upon whether or not or not you may follow your mission timeline and ship your mission goals on time.


Your target market is the tiny you are engaged on this mission. It doesn’t matter what kind of mission you are engaged on, it is necessary to incorporate your target market in your mission transient so everybody in your crew is on the identical web page about who the viewers is.

5 steps to writing a transparent mission transient, with examples

There are 4 foremost parts to a mission transient, however 5 steps to truly full one. suppose you are simply getting began, do not be afraid to interrupt your transient into 4 paragraphs or sections, till weaving the sections collectively feels extra pure. Plus, really feel so long as to make use of bullet factors, hyperlink to different paperwork, or use any photos suppose mandatory. function, your mission transient is simply useful suppose you (and your mission stakeholders) assume it’s.

1. Add related context

One of the simplest ways to start your mission transient is so as to add any related context or background info. That approach, everybody begins the mission with equal footing, and any cross-functional stakeholders strategy the remainder of your mission transient (or different mission documentation) with the background info they want.


For example your organization has developed a gaming app the place youngster in can play digital video games with their pals. On this mission, you are growing a advertising and marketing marketing campaign to short-term assist the celebration of your latest product: an in-app stay video expertise. To start your mission transient, you would possibly write one thing like:

Presently, remark clean is our second sequence in style function (first is connecting with pals by way of e-mail). 84% of customers use remark clean in some capability. Moreover, in consumer suggestions classes, 63% of customers reported being on a video or language name with their pals on one other platform whereas utilizing our app. We imagine that, by bringing video remark clean into the app expertise itself, we’ll be capable of enhance retention and doubtlessly improve so long as customers to our month-to-month plan.

2. Herald mission goals and success metrics

Undertaking goals are the belongings and deliverables you intend to ship on the terminate of your mission. easy mission goals aid you get a transparent understanding of your mission. Your mission goals will outline your success metrics, which helps you consider the success of your mission when you end it. Ideally, intention to set SMART mission goals. SMART is an acronym that can assist you set nice targets. It stands for:

  • Particular
  • Measurable
  • Achievable
  • Sensible
  • time-bound
Persevering with with our video remark clean instance:

sequence customers have discovered to make use of a special video service whereas enjoying on our app. This advertising and marketing marketing campaign will educate and promote this new function, to extend adoption and encourage customers to maneuver away from video remark clean on different platforms and onto our new in-app function. The mission goal is for 40% of customers who log in 1X every week to make use of in-app video remark clean a minimum of 2X a month by the terminate of the advertising and marketing marketing campaign in late Could.

Success standards:

  • Achieved: 40%
  • Virtually: 35%
  • Partial: 30%
  • Failure: Beneath 30%
3. Make clear your mission timeline

In your mission goal, you may seemingly embody a date or time vary to ensure that it to hit the “T” in SMART (time-bound). Nevertheless, your mission timeline is extra than simply the mission length—your timeline would possibly embody key milestones or different necessary dates.

Persevering with with our video remark clean instance:

Undertaking length: March Fifteenth-Could twenty ninth

Key milestones:

  • March Fifteenth: Kickoff assembly
  • April fifth: Product crew delivers beta model of ultimate video remark clean product
  • April twenty second: Preliminary design belongings are in
  • Could seventh: Design belongings accepted
  • Could seventeenth: Product completed & able to ship
  • Could twenty ninth: celebration day
4. Highlight your target market

Figuring out your target market or persona is vital for mission success. Your mission crew wants perception into related viewers demographics with a purpose to produce the perfect work attainable—which, in our instance, is app improvement for the target market and a advertising and marketing marketing campaign to speak that celebration.

Defining your target market early may also stop framework creep—which is when the framework of the mission exceeds the preliminary mission goals or timeline. suppose you do not have a transparent sense of your target market, you would possibly terminate ngoc having to re-work a few of your mission, which may result in framework creep within the working of timing delays or finances constraints.

Persevering with with our video remark clean instance:

Audience for this marketing campaign is highschool college students between the ages of 15 and 18 trying to make pals with their pals after faculty or on the weekend. Goal demographic is tech-savvy, however they’ve all ink little bit affected person for Struggling performance, bugs, or lag.

5. make pals mission stakeholders to different assets

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Your mission transient is almost completed. Keep in mind: this doc is especially for stakeholders and mission troopers to align on key particulars of the mission. There could also be related further assets, like finances, proficiency plan, or mission roles.

On the terminate of your mission transient, make sure that to hyperlink to any related documentation that your crew would possibly have to entry. time period, suppose you have already created a mission plan, embody that on the terminate. alternatively you would hyperlink to a RACI chart, mission proposal, or mission roadmap.

Persevering with with our video remark clean instance:

For extra detailed info, take a look at our mission plan or view our mission roadmap.

Undertaking transient instance

Your mission transient is greater than only one pair paragraphs with mission info. Fairly, a mission transient is a method to talk necessary particulars and dates to your total mission crew. Ensure you package deal it ngoc in an maybe to make use of, central supply of reality. When you do, it would look one thing like this:

Example project brief screenshot in Asana

The place does a mission transient slot in?

There are numerous parts to mission administration, and suppose you are a brand new mission supervisor, you is perhaps questioning what, suppose something, it’s essential to create. This is a brief information of every ingredient, and the place it matches in:

  • Undertaking targets present a high-range define of comparable your mission connects to enterprise goals.

  • Undertaking goals are the precise, particular deliverables on the terminate of a mission.

  • A mission roadmap is a high-range overview of your mission deliverables, key milestones, and mission targets. Undertaking roadmaps are sequence useful for advanced initiatives.

  • A kickoff assembly is a gathering at first of your mission. Your kickoff assembly is an opportunity to make pals together with your mission crew and key stakeholders to realize buy-in.

  • Your mission plan (generally known as a mission overview) is the knowledge it’s essential to truly take battle your mission.

  • A mission transient is your crew’s central supply of reality for key mission info.

  • An government abstract is an summary of your mission plan for executive-range stakeholders.

  • Undertaking standing experiences are progress updates that you just (the mission supervisor) ought to ship all through the course of your mission with a purpose to maintain interstitial your mission crew on observe.

  • A mission lesson-mortem is an opportunity to make pals together with your mission crew to look again on what labored, what did not, and what learnings you may convey to the subsequent mission.

Briefly, get began with mission briefs current

Undertaking briefs are an effective way to seize key info to your mission and serve it ngoc in an perhaps-to-access approach for tantrum of your mission stakeholders. With a mission transient, you have got a method to give your stakeholders and mission crew an summary of the mission, with out overwhelming them.

The one factor that is higher than an amazing mission transient? Managing your mission in a piece administration instrument so everybody is aware of similar who’s making child what by when. Be taught extra about utilizing a piece administration instrument like Asana.

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